High Company

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Greenfield, a Center for Community

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Refreshed branding and messaging focused around Better Living. Better Business. Better Community.
Plans to develop approximately 100 acres of land
Development of a “Center for Community” with additional amenities and community-oriented activities

Greenfield Looks Forward with a New Brand, Campus Amenities, and Development Plans

At A Glance

  • Refreshed branding and messaging: Better Living. Better Business. Better Community.
  • Plans to develop approximately 100 acres of land
  • Development of a “Center for Community” with additional amenities and community-oriented activities

“Greenfield is a community of diverse organizations and individuals thriving in an environment where they can reach their fullest potential. We’ve cultivated a place where planning, thinking, doing, and making happen every day.” —Mark Fitzgerald, President and COO, High Real Estate Group LLC

More than a corporate center

Since its beginnings in the 1960s, Greenfield has evolved from an industrial park to a corporate center, to a vibrant 600-acre mixed-use, community-oriented hub for business, education, hospitality, and residential living. While it remains the premier address for businesses in Central Pennsylvania, Greenfield is so much more. Here, a wide range of people makes an impact in the Lancaster community, region, and nation; including:

  • 225 businesses with approximately 4,000 employees
  • 2,000 students from five colleges
  • 1,950 neighbors living in residential communities
  • 200 hotels guests daily

After extensive research into what was most important to the businesses and residents that call Greenfield home, High introduced an enhanced brand that reflects the attributes that are most important to Greenfield customers. A new logo with the tagline “Better Living. Better Business. Better Community,” represents a renewed commitment to growth, sustainability, environmental stewardship, and a shared sense of place.

The home of Armstrong Flooring Inc.

The 160-year-old global leader in the design and manufacture of innovative flooring solutions signed a long-term lease with High Real Estate Group LLC for three transformed buildings located in Greenfield to house its headquarters center and technical center. The Armstrong and High teams worked together to bring this vision to reality in a very short time, demonstrating a commitment to Lancaster County and to sustainable business practices by reimagining and repurposing existing buildings to support a modern workplace environment.

The building renovations follow sustainable building practices that focus on human health and wellness, including using a selection of Armstrong Flooring’s beautiful, durable, and environmentally friendly resilient flooring products. High Associates Ltd. oversees the development process and manages the facilities; Greenfield Architects LLC is the lead architect; Spiezle Architecture Group of Hamilton Township, N.J. is providing interior design; and, High Construction Company is the general contractor.

Other corporate tenants include Bosch, Johnson & Johnson, Chicco, Prudential, Frito Lay, and many more.

“Greenfield is an ideal choice for our new headquarters. Its central location, accessibility, and abundance of nearby amenities will greatly benefit our employees and customers.” —Michel Vermette, President, Armstrong Flooring, Inc.

Greenfield development plan

In addition to the new Armstrong Flooring headquarters, High is embarking on a comprehensive, integrated development plan, consistent with the new brand, including the following:

Education: Thaddeus Stevens College of Technology. This leading career and technical education college will occupy a new 86,000-square-foot facility designed for its new Automotive Technology school with an enrollment of 150 to 200 students. The college maintains a 50,000-square-foot facility at 1812 Colonial Lane in Greenfield, offering courses in welding, masonry technologies, and computer-aided design.

Residential: The Villages at Greenfield. High is adding 92 homes to the 279-home manufactured housing community on approximately 21 acres formerly named Eastwood Village. Buyers have three to four home models to choose from, as well as the option to add a garage.

Residential: Future Apartments. To address Lancaster’s growing housing demand, High has started the design and land development approval process for a new 300-unit apartment community. This project will complement the existing Greenfield communities of Greenfield Estates and The Reserve and provide needed housing for the region’s expanding population base. The buildings and amenities will cater to all individuals, whether it be millennials looking for a vibrant, mixed-use community to live in, or those looking to downsize from a single-family home.

Industrial: A new warehouse facility. In order to accelerate the time to completion for a future lead tenant, High is building a 229,000-square-foot warehouse with 32-foot clear height space, 28 loading docks, and three drive-in doors, and with staging for 30 trailers on 15 acres. The facility will be customizable for up to three tenants and employ up to 200 co-workers.  

Recreation and wellness: Expanded trail system. High is expanding its distinctive 1-½ mile trail system to up to three miles of walking and biking trails. The current trail system is used extensively by the community and has been an important source of exercise and recreation for many during the COVID-19 pandemic. High will explore additional art installations and benches along the pathways that will be like those that distinguish the current trail system.

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Refreshed brand

Greenfield's brand idea is building a better community. Its mission is to cultivate an environment where people, businesses, and other organizations thrive to their fullest potential. Its vision is people who are joined together to build a better future.

Check out the new and improved look on the Greenfield website {Link to website} and be sure to follow along on social!

Female runner on trail with seated couple in the background
Two masked women clink hot chocolate cups in front of a fireplace.
A placard stands in front of food trucks with customers.
Side view of the Reserve at Greenfield with blue sky background
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“When businesses thrive, people thrive, and when people thrive, communities thrive. That’s why Greenfield is a Center for Community.”—Mike Lorelli, Senior Vice President – Commercial Asset Management, High Associates Ltd.

A community-oriented approach

High offers activities to appeal to Greenfield’s various stakeholder groups including commercial and industrial tenants, residential tenants, students of the five colleges located in Greenfield, guests of Greenfield’s two hotel properties, and the broader Lancaster community. A calendar of activities centers on four themes:

Social – networking events for people to build relationships and get to know their neighbors

Education – a series of learning and mentoring programs on topics such as health and nutrition, safety, leadership, COVID-19 impact, and others

Sustainability – group projects such as planting, gardening, and beautification

Health & Well-Being – cooking classes, low-intensity indoor/outdoor yoga, bicycle and walking competitions with prizes, blood drives, and meeting other community needs

Something exciting is growing at Greenfield. View Event Calendar

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225 businesses with approximately 4,000 employees
2,000 students from five colleges
1,950 neighbors living in residential communities
200 hotels guests daily
Greenfield monument sign with fountain.

“Our vision is one of permanence and progress, creating things that last, solving real world problems, and changing the community we share for the better. We’re here to help and inspire one another, to collaborate and learn from each other, and to build that future together.” —Mike Lorelli, Senior Vice President – Commercial Asset Management, High Associates Ltd.

An aerial view of Greenfield with tenant logos superimposed.

Images and text describing Greenfield amenities.